Your customers are the most integral part of your business, and they come before products or profit. Treat them like they are the center of your world — because they are. So, get to know your customers.
Humanize them. Humanize yourself. Southwest Airlines put this principle into practice in a very memorable way when one of its pilots held a flight back to wait for a customer traveling to a funeral. They put the human before their targets, and that customer will never forget it. Paying attention to customer feedback includes looking back over the data, as well as listening in real-time.
Show your customers you hear them when they take the time to speak to you. Listen to what they have to say without pushing your own agenda. Customer service is not one-size-fits-all. If you promise something, making sure you deliver on it is common-sense customer service. Save my name, email, and website in this browser for the next time I comment.
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