Like any social network, finally knowing what Twitter is should serve you to initiate an effective and productive communication with your customers and those interested in your products. And this communication cannot be unidirectional, because it loses all sense of the utilities of this social network.
Speak and listen to your users. In this way, you will obtain very valuable information for your company and its future. Have you understood what Twitter is and why you should consider including it in a Social Media strategy? We are the first cross-border e-commerce community, dedicated to helping e-commerce professionals learn, exchange, and grow through our platform. What is Twitter, what is it for and how does this microblogging network work?
What will you find in this article? What is Twitter? How was Twitter really born? What exactly is Twitter for? Basic Twitter terminology, do you know them all? How does Twitter work and how can I use it within my Social Media strategy?
How can I send a tweet? About The Author. E-commerce Nation We are the first cross-border e-commerce community, dedicated to helping e-commerce professionals learn, exchange, and grow through our platform. Related Posts. Alternatively, you can click the speech bubble to the left of the Retweet button if you want to comment on the tweet, or the heart to the right of the Retweet button if you want to "like" the tweet. Finally, you can click the mail icon if you want to Direct Message the tweet to just one person, or just one specific group of people.
And that's it! You now know how to post a tweet, engage with other Twitter users, follow people, and peruse popular content on the platform. While there's still other handy tips and tricks to figure out, you have the basics down.
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Marketing 8 min read. Get started with this free Twitter for Business Kit. Download Now. What is Twitter? On March 21, , Jack sent the first tweet, which read -- "just setting up my twttr. For example, if a lot of people were attending a conference and wanted people to know what the speakers were saying they would tweet to an agreed hashtag by using the symbol followed by the agreed name. Tweets are instantaneous. In seconds, a tweet can alert the world to disasters. Like in when Mike Wilson tweeted first about a plane crash in Denver.
How did he know? He survived the crash. Or like the Twitter user who tweeted from inside a hotel in Mumbai as terrorists murdered people in the lobby in the attack on the Indian city. Essentially, Twitter is a form of texting. However, rather than sending that text to one person, Twitter allows users to broadcast their message all over the site.
This means young people under the age of 16 in Ireland are not allowed to access this platform. As with many social networking sites, there are risks for young people. And many of the risks are the same as those which come with all the other social networking sites. Twitter is a very public forum. This means that almost anyone can log on and view what a specific person has said since they joined the site.
Imagine if you tweeted a message about how you hated your job and a potential new employer came across the tweet criticising your old boss.
What does this say about you? How to use hashtags Hashtags can be used to filter content on Twitter about a particular subject or topic. When to tweet You should tweet at times when your followers are most likely to see your tweets.
Building and strengthening your Twitter presence It may not be as difficult as you think to attract followers on Twitter. You should: tweet interesting information. This will give other users a taste of the sort of tweets they can expect to see from you ensure that your Twitter profile provides clear information about you and your interests.
Blank or poorly written profiles make it difficult for anyone to know if you are worth following. If you have a blog or website include the relevant link in your profile include a profile picture — this could be a logo or a photograph of you. Avoid leaving the default egg icon in place for too long follow people you know and are likely to follow you back. The big challenge is to attract people who do not know you but who share similar interests.
Hosting a Twitter chat Twitter chats can be a useful way to connect with your audience and build relationships. When planning a Twitter chat you should: arrange a suitable time.
You may need to consider things like whether the chat will include participants from different time zones if the chat is about discussing a particular issue, such as a new call, give participants a few days to digest any information beforehand if the chat is after an event, try to hold it as close to the event as you can, while everything is still fresh avoid lunchtimes, afternoons that are followed by public holidays or other major national events schedule enough time to set up the chat and to respond afterwards consider co-hosting if there are other organisations involved in your project — it can open up the chat to a wider audience check you have the correct equipment.
During the chat you should: welcome the participants and remind them of the topics you are there to discuss think carefully before answering any questions while keeping the conversation flowing. If you are unsure of an answer or need to source some more information, let the participants know you will come back to them and move on if an answer is longer than the character count, you can spread it over tweets using numbering to indicate a Twitter thread.
Try to do this sparingly so answers do not get confused if a participant is taking over with questions only relevant to them, suggest they direct message after the chat. This will allow you to give tailored responses to that individual and free up time to respond to other participants keep the chat on topic and do not start any off-topic conversations.
If a participant asks an off-topic question that you are happy to respond to, you can, but do not use the hashtag.
Creating a blog Blogging offers an effective and inexpensive way to disseminate and publicise research, as well as involve research participants and end users. How to write a good blog post You should: focus each blog post on a single topic develop a writing style and tone appropriate to your subject material post often, even if your posts are short allow readers to comment on your posts develop a distinctive voice. Attracting interest in your blog If you go to the effort of creating a blog then you probably want to ensure that you attract as many relevant visitors to it as you can.
This will improve the chances of your posts being found by search engines and readers using high quality, relevant images.
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